La grafica Ã¨ un'opinione.Â
Un mestiere che cambia
This collection of texts (almost a diary) is parallel work material to that "profession of graphic designer" that the author has been practicing for some time. It is a journey through graphic design through books, covers, brands, photographs, machines and software, analogue and digital technologies, mp3s and old record players, cinema and much more, where writing becomes a counterpoint, a space of freedom and collective memory. The book tells of a de facto aware generation, the "middle graphic designers", to which the author belongs, which in recent years has experienced a profound transition: dexterity and craftsmanship, learned slowly "in the workshop", have been overwhelmed by the " new" which has transformed everything: subject and object, market, styles, times and methods of production.
My video review of the book (Italian)