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ALBATRO SIRACUSA HANDBALL
New Visual Identity for the 30th Anniversary
www.bobliuzzo.com @ All Right Reserved 2023
Redefining 30 years of success: The new BRAND IDENTITY of ALBATRO SIRACUSA HANDBALL
On the occasion of its thirtieth anniversary, the Major Italian League Handball team ALBATRO SIRACUSA celebrated with an exciting journey of visual identity renewal, aiming for a more immediate and inclusive perspective in communicating its values. This project began with a complete redefinition of the emblem, initiating a true brand language for the sports society owned by the Siracusa-based company TEAMNETWORK. The main goal was to create a versatile visual identity designed to embrace contemporary communication languages and to adapt seamlessly to every context, whether it be the game jersey or presence on social media. After three decades, ALBATRO SIRACUSA has finally attained a unified and iconic brand language, destined to accompany it into the future, brimming with victories and successes on the field.
Embracing three decades of triumphs and resilience, the new era of ALBATRO SIRACUSA HANDBALL marks not just a celebration of past achievements, but an inspiring leap towards an exciting future. With its revitalized brand identity as a beacon, the team stands poised to conquer new milestones, weaving its legacy of excellence on the court. United under this iconic emblem, ALBATRO SIRACUSA marches forward, driven by passion, dedication, and an unwavering commitment to success.
Art Director: Bob Liuzzo
Graphic Designer: Giulia Gravina