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RAINBOW BASKETBALL
Visual Identity and Kit Design
www.bobliuzzo.com @ All Right Reserved 2023
Vibrant Identity of Rainbow Basketball:
a Perfect Fusion of Heritage and Passion
Rainbow Basketball, a historic basketball club re-founded in the enchanting town of Viagrande, has undergone a remarkable transformation. As the designer behind their visual identity, it was an honor to create a symbol that unites the team and community. Combining local colors and the grandeur of Mount Etna, the emblem represents shared values and captures the dynamic spirit of the players.
Uniting Tradition and Expression
At the heart of Rainbow Viagrande's visual identity lies a vibrant symbol. A radiant rainbow intertwined with the colors of the landscape pays tribute to the club's heritage and the majestic presence of Mount Etna.
The team's home kit exudes elegance with a clean white design, allowing the rainbow symbol to take center stage. The away kit, in striking red, reflects the players' passion. The logo seamlessly integrates into the kit as a captivating pattern, mirroring the players' dynamic movements.
Rainbow Viagrande's visual identity unifies team members and resonates with the local community. By proudly wearing the emblem, players and supporters become ambassadors of shared values, fostering unity within the vibrant municipality of Viagrande.
The visual identity of Rainbow Viagrande represents a fusion of heritage and progression. Inspired by the region's history and natural wonders, it encapsulates the club's legacy while igniting excitement for the future.
As the team takes the court, their vibrant visual identity serves as a powerful symbol, uniting the community and inspiring generations to come.
Art Director: Bob Liuzzo