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Wayfinding
Designing and Implementing Graphic Navigational Systems
As more spaces turn into public areas and become increasingly complicated, people, more than ever, need to know where they are and where they are going. To bring clarity to this confusion, graphic design is crucial, but the design of wayfinding systems is also a collaborative process.
This is a stress-relieving handbook for designers working across all disciplines. Exciting illustrations and case studies look at how to incorporate logos, graphics, color, and type to relate a complete wayfinding system to the character of a city, exhibition, or sportsground, and to represent its unique qualities. Checklists of requirements provide a blueprint for developing successful and attractive wayfinding systems. Every aspect is detailed, including stakeholder groups; criteria of specific jobs; design elements; fabrication, installation, and placement of signs and banners; and maintenance and management systems.
Why you need to own this book?
Because graphic design is mandatory to make people move around the world and live their life faster, better, stressless. From checking the time on your clock to pick up your luggage at the airport, design is a matter of systems that you must know how to manage to look functional before than beautiful. - BOB Liuzzo.
Why Fonts Matter
A multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndam
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.
This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
La grafica รจ un'opinione.
Un mestiere che cambia.
This collection of texts (almost a diary) is parallel work material to that "profession of graphic designer" that the author has been practicing for some time. It is a journey through graphic design through books, covers, brands, photographs, machines and software, analogue and digital technologies, mp3s and old record players, cinema and much more, where writing becomes a counterpoint, a space of freedom and collective memory.
The book tells of a de facto aware generation, the "middle graphic designers", to which the author belongs, which in recent years has experienced a profound transition: dexterity and craftsmanship, learned slowly "in the workshop", have been overwhelmed by the " new" which has transformed everything: subject and object, market, styles, times and methods of production.
La conoscenza e i suoi nemici.
L'era dell'incompetenza e i rischi per la democrazia
The great technological development of our era has given us access to an unprecedented amount of information. The result, however, has not been the beginning of a new enlightenment, but the dawning of an age of incompetence in which a kind of narcissistic and uninformed egalitarianism seems to have the upper hand on traditional established knowledge. Doctors, professors, professionals and specialists of all kinds are no longer seen as the figures to rely on for a qualified opinion, but as the odious supporters of an elitist and basically useless knowledge. What to do with books, qualifications and years of apprenticeship if Wikipedia exists? Why read essays, research, and journals when Facebook makes authentic, first-hand news available to us? The "openness" of the Internet and its apparent freedom are just the first culprits Tom Nichols points his finger at. In addition to social networks, the "one is worth one" democracy and the simplifications that the network favors, Nichols also attacks the emergence of the customer satisfaction model in university education, the transformation of the media industry into a machine for 24-hour entertainment and political spectacle.