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L'uovo d'oro - organic eggs made with love

ud-ig @ All Right Reserved 2023

L'uovo d'oro is a producer of organic eggs in the province of Salerno, it covers a total agricultural area of six hectares on which there is a large olive grove that allows the hens to scratch around in absolute freedom.

Since 2015 BOB Liuzzo is in charge of the communication and artistic direction of this excellent Italian brand sponsor of the Gambero Rosso Academy.

This visual identity project had the chromatic language as a fundamental element. It was decided to treat the brand with colors far from the by now inflated canons of the Organic market, such as green or yellow or any other color inspired by the perception of the countryside and nature.


The concept behind the visual system is that of the product of excellence, a concept closer to jewelery than to food.

A demonstration of transparency that also accompanies the higher costs that the consumer incurs by choosing an ORGANIC  product.


The use of black and gold in the visual language is an immediate declaration of intent and positions the brand in a strong and unique way on the market.
The care in visualizing images and photographic communications helps to increase the perception of the concepts related to the "precious" and the "sought after".


The materials used for the packaging and displays are of high quality and produced with sophisticated printing techniques.

Brand Design: BOB Liuzzo
More information is available on the company website: