BOOK - BRANDING TERROR

Terrorist groups are no different from other organizations in their use of branding to promote their ideas and to distinguish themselves from groups that share similar aims. The branding they employ may contain complex systems of meaning and emotion; it conveys the group's beliefs and capabilities. Branding Terror is the first comprehensive survey of the visual identity of the world’s major terrorist organizations, from al-Qaeda and the Popular Front for the Liberation of Palestine to the Tamil Tigers. Each of the 60-plus entries contains a concise description of the group’s ideology, leadership, and modus operandi, and a brief timeline of events. The group’s branding — the symbolism, colors, and typography of its logo and flag — is then analyzed in detail. Branding Terror does not seek to make any political statements; rather, it offers insight into an understudied area of counter-intelligence, and provides an original and provocative source of inspiration for graphic designers. 

WHY YOU NEED TO OWN THIS BOOK? 

Because Design is a Method and as every method could be used for making a better environment around us or to create the opposite effect. We believe the branding involve only companies or commercial activities but is not like that. Terror groups use common symbols that come from local belonging and strong ideals. Sometime you must see the worst in order to know how to use your skills for the best. 
- BOB Liuzzo. 

Authors: 

Artur Beifuss,  Francesco Trivini Bellini, Steven Heller

My video review of the book (Italian)